Brands We Carry

Wheels of Bloor in Toronto is your one stop bike shop for all your road cycling and triathlon needs. At Wheels of Bloor we can get you any road bike that your heart desires.

Contact us for details on the specific bike, component or gear you're looking for and we'll have the answers you need. If you'd like to learn more about some of the key brands we carry, you can click the logos below to visit the manufacturers websites to view their most up to date product lines.

Riders designing advanced bikes and equipment that make your ride better.

Do you weigh your coffee beans with a carbon fiber scale before brewing? Do you use words like "proprietary" and "torsional stiffness" to describe your toothbrush? Do you find yourself racing co-workers up the stairs completely unbeknownst to them? If so, you're in good company. S-Works is the pinnacle of everything we're capable of.

Cervélo was founded on the principle of designing and engineering better bikes. We believed that there were people out there that were looking for something better, not just something different. That functionally-driven design can be seen in every Cervélo.

For over 25 years, Louis Garneau has been an innovator in the world of cycling. What started in his father's garage has grown into an internationally recognized industry leader that specializes in the design and development of technological and innovative gear. We take great pride in our extensive product line that addresses the needs of all types of cyclists and athletes.

Colnago bikes are steeped in the history and heritage of Italian cycling, combined with forward thinking technology to give a winning ride. Founded in 1954 by Ernesto Colnago, they are well known for their quality steel frames and innovative carbon fiber bikes.

Pinarello, an Italian cycling icon, creator of many unique bikes including the new DOGMA F8. DOGMA F8 achieves new significant numerical data, but more importantly, maintains the unique driving feeling, which made previous Pinarello Dogma bikes unbeatable.